#1

how can the most efficient, easy-to-maintain and at the same time "beautiful" in artistic sense web site be described?

well, first of all, it is a color scheme that we are using - color of letters should not compromise with the backgroung color (remember color wheel), plus a web page with light/dark background and light/dark letters will be difficult to read; if you are using a picture on the background, do not choose a very bright, or filled with small details one, due to it will make the reading og the page harder. Do not forget about the font size and type - type should be appropriate for the topic (eg. you can not post political news with a Comic Sans 25pt =) )

text on the page should be divided into paragraphs; photos and pictures inserted in the middle of the text seems to be disturbing

to be continued...